John Lewis has reopened the womenswear floor of its London Oxford Street store after a £10m revamp.
The department store chain plans to roll the womenswear concept out to 20 stores over the next three years, with the intention of increasing sales by 5% to 10%. The concept gives clearer identity to its brands and uses upmarket fixtures.
John Lewis is expected to report that profits have returned to pre-recession levels when it updates on its half-year results on Thursday. Fashion sales jumped 19% in the six months to the end of July. The retailer has launched its first-ever fashion catalogue for autumn 10.