Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Zara makes airport debut with Heathrow womenswear store

Fast-fashion retailer Zara will open a womenswear store at Heathrow Terminal 3 next week – its first-ever airport outlet.

The Spanish chain’s 3,000 sq ft space – three times the size of Heathrow’s average fashion retail space, making it the second-biggest fashion store at the airport after Harrods – opens on November 9 within Terminal 3’s retail zone, alongside HMV and WHSmith.

Heathrow is looking to grow its high street retail offer, which occupies a separate area to Terminal 3’s predominantly luxury offer and is differentiated via design elements including seating colour schemes.

According to Simon Black, senior account manager for fashion retail concessions at Heathrow, the lack of retail space to support the high-volume, low-margin business models of high street womenswear has prevented high street retailers from entering airport locations, despite the “phenomenal” performance due to “exceptionally high-quality passenger traffic”.

As a result, Zara will offer a distilled version of its main womenswear and accessories collections and will forgo menswear. The storefit will follow the cleaner, more modern concept recently unveiled at Westfield Stratford.

As part of the agreement to support Zara’s high-volume model, the airport has provided remote and backup storage space, permitting Zara to install a team that will pre-merchandise stock and process daily deliveries.

“In the past, we’ve failed to get traction from high street brands because they’ve always wanted 8,000 sq ft stores and found it difficult to get their heads round such small store formats,” said Black.

“It’s taken both of us to make this happen. We needed to create [the infrastructure] for those stores and make significant change to the way we work. They needed to condense their ranges.”

Zara’s will be the largest non-multi-branded fashion store at Heathrow. Harrods in Terminal 5 is the largest multi-brand fashion store.

In the UK, Zara, owned by Spanish fashion giant Inditex, made a pre-tax profit of £618,692 in its full year to January 31, 2010. This compared with a £20m loss the previous year.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.