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New Look, 203-207 Oxford Street

New Look has built a shoe Mecca here, but has slipped slightly in the value stakes

Product 8

Toweringly high open-toe courts with cutaway upper detailing are the first style to greet the shopper at the entrance to the footwear floor and certainly have the wow factor. Grey platforms with strapping and buckle detail are edgy while a metallic-trim ivory platform is sophisticated. The standout style - proven by the fact there were only a few pairs left - is a low-cut wedge in black and in grey at just £20.

Experience 7

The merchandising is outstanding and the centrepiece of the floor is a shoe lamp with shoes inside glass balls suspended over a carpeted seating area. The heating needs to be turned up though, as even on a warm day the department was cold. Hosiery is merchandised on the footwear floor but the full range is sold downstairs, which is slightly irritating.

Value 7

New Look would have scored 8 on value if it hadn’t been for the feeling that it has pushed prices up slightly too high, moving it dangerously close to nudging some of its middle-market rivals . High, open-toe courts with cutaway upper detailing have the wow factor but are too pricey at £39, as are flats at £16 to £20 and flat canvas pirate boots at £25. Although the prices in most cases are still justified, New Look’s USP is its value.

Score 22

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