A decent casualwear offer but the New Look experience has yet to really appeal to men
New Look’s menswear offer is dwarfed by its womenswear and can appear a touch unloved. But closer inspection reveals a selection that will, at least, offer shoppers an outfit for the weekend. Pieces look on trend and don’t cost a packet - though there isn’t much of a wow factor. There are, of course, this year’s must-have checks, while a grey jersey jacket is given freshness via a blue gingham lining.
New Look is unlikely to be a destination shop for many blokes. Drapers suspects its clientele is largely the guy who has wandered off while his girlfriend tries on more clothes on another floor, or else he’s been dragged in to ‘smarten’ him up. He will like what he sees and be well looked after, but may not return of his own accord very often.
Prices are competitive and, given the lively environment, shoppers are unlikely to begrudge paying the money. Check shirts come in at the £15 mark, the same price as placement-print T-shirts. The jersey jacket is well priced at £30 while a black hooded coat with duffle-style fastening is also £30. The basics are covered by a wealth of grandad T-shirts with contrasting-coloured necklines that are being offered at three for £12.