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New Look, Unit SU54, The Circus, Cabot Circus

Clever merchandising enables New Look to show off its comprehensive trend-led offer.

Looks 8

Only Peacocks matches New Look’s breadth of leopard-print options, from a faux-fur coat and chiffon blouse to dresses and knits. Knitwear is strong, featuring Fair Isle dresses, cable-knit and cowl-neck jumpers and long-line cardigans. The outerwear offer stands out, with aviator jackets, duffle coats, macs, military coats and faux-leather jackets. The denim selection is one of the best in the category.

Experience 7

New Look crams in a lot of trends and product into this store, but clever merchandising make for a pleasant shopping experience. A huge PoS poster of a model sporting an aviator jacket grabs shoppers’ attention as they enter the store.

Value 7

New Look remains one of the most competitive retailers in its category, with aviator and cropped military jackets selling for £39.99 each, and hooded cotton macs even cheaper at £34.99. A faux-fur leopard-print coat is £44.99. Knitwear is also good value - a short, knitted skirt is £14.99, a Fair Isle red dress £21.99 and a cowl-neck cable-knit dress £18. Cropped harem pants sell for £12, while jodhpur trousers with leather knee pads are £24.99. Leggings start from just £6.99.

Score 22

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