New Look backs tried-and-tested spring trends this season, focusing heavily on the nautical and boho themes in the form of stripey dresses with anchor prints, super-short navy hot pants, Aztec-print skirts and embroidered tunics. There is some reference to other trends, but a gorgeous silk dress in clashing blocks of bright colours was hidden away behind the boho trend.
The nautical and boho trends make up about a quarter of the offer at the front of the store, with basics and knitwear the dominating categories – about half the shopfloor space. Workwear is at the back of store, sharing the last quarter with brands including Paprika, You and Pussy Cat. A Sale rail behind the knitwear offers items under £15 and £10.
Staff were deeply engaged in their work, discussing the product mix and how best to merchandise it, while senior members were seen teaching more junior assistants. The shop was tidy and staff were busy polishing shelves, but maybe this should have been done before the shop opened. Changing room staff were also helpful, offering to bring in different sizes if the garments didn’t fit.
The silk dress mentioned above is a bargain at £35 (if you can find it), as is a red mac for £28. Vests start from a mere £3 and only goes up to £8 for a crotched version. Plain black trousers are excellent value at £9 and a lined, black cocoon-shaped skirt is only £20. A faux leather bomber jacket looks good for £25.
They have a good range of leather jackets at New Look – I got one from there recently. It can sometimes be a bit too casual though. I would like to see more dresses.
Laoise O’Donnell, 21, Airport Manager