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New Look

Ultra-youthful looks abound and the busy store suggests this is a good fit for the city.

Product 7½

With one of the most youthful aesthetics out there, New Look’s offer includes blazers with school crests and grey lip prints, jersey hooded jackets and sequined zebra-stripe dresses. The chain’s new Idol sub-brand is full of ripped denim, slashed jersey and a palette of dark forest shades and grey. Padded and sequined shoulders are here, as are studded leather jackets, houndstooth and sequined shifts, and Versace-inspired zip corsage dresses.

Experience 6

It’s all about the teenager, with moody abstract prints dominating the front of this branch and young shoppers bobbing away to the loud dance music. Further back through the store is a hit of colour, with a rainbow of jersey dress and T-shirt options that may appeal to an older shopper.

Value 8

New Look’s silver sequined jacket is one of the cheapest on the high street at £40, with a slightly more premium option available in the Idol collection at £60. A gold, pink and blue all-over sequin patterned jersey dress is a steal at £20, as are puff-sleeved bright jersey dresses for just a fiver. All leathers are £120 on the day Drapers is in store, which is great value, although potentially
out of reach for New Look’s younger pocket-money customers.

score 21½

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