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Despite quality product, it misses out on top spot due to Primark’s more tempting prices.

Product 7

A marked improvement on the past couple of seasons, New Look impresses for autumn. Burgundy and mustard are seen on trousers – arguably the best offer at the centre – dresses and faux-leather or corduroy shorts. Aztec and Fair Isle knits make up a strong knitwear offer.

The 1970s trend is delivered via lovely floral print or block-colour blouses, pleated skirts and high-waisted trousers. Faux-fur coats and gilets are excellent, while beading on trims and shift dresses tick the texture and 1960s trends.

Experience 6

Two huge windows showing off colour, prints and knits (and their attractive prices) draw in shoppers, who are instantly greeted by well-styled mannequins. The front of the store is clearly segmented into trend or strong product categories – notably the 1970s, knitwear, colour and texture – while the rest of the store is split into product categories only. New Look packs in a lot of product and, while the store was perfectly pleasant on a Wednesday morning, you wonder if it might feel cramped on a busy Saturday.

Value 6

Prices may be more expensive than those at Primark, but New Look’s better quality and design direction justify this. A raspberry mac stands out at £29.99, as does a great white faux-fur coat for £39.99. Meanwhile, the retailer’s impressive trousers in slim-cut, olive, terracotta and burgundy styles are just £22.99. A pussy-bow blouse is only £16.99 and lace shift dresses start at £24.99, increasing to £39.99 for an all-over sequined version. Knits start at a reasonable £17.99.

Score 19

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