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New Look

On trend for autumn 11, New Look offers good value and helpful staff but few real-leather lines

Product 7

For women’s, New Look ticks most of the trend boxes for autumn 11 but lacks a real point of difference within these. Standout product includes a black faux-suede ankle boot with snakeskin platform and elasticated side panel, and the coveted patent faux-leather nude platform courts. But the proliferation of courts makes the display look lacklustre. Men’s covers workwear styles, hi-top sneakers, desert boots and brogues.

Experience 8

Shoes are positioned effectively and merchandised well with outfits. The shoe gallery on the first floor opens up to a vast space of sofas including two cushioned ‘shoe seats’. Staff were continually restocking the tidy display units. Drapers was approached once in a friendly way and then left alone, but there were plenty of assistants on hand to ask for help if required.

Value 9

The average price was around £24.99, but the styles are mostly synthetic, hence the price. A real-leather option is offered although these are few and far between in this store and could be more clearly defined as a category, with a premium price structure to match. Faux-leather ballet pumps start at a very reasonable £12.99, with the top end being £64.99 for a knee-length leather boot. Men’s leather brogues are great value at £34.99 and a well-made workwear boot is £44.99, with an entry-level faux-leather pump at £14.99.

Score 24

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