Menswear is dwarfed by womenswear in the window display, but offers good value for money
New Look’s male customers are not necessarily looking for the most trend-led pieces, but this season there are some great ways to work the key styles. Chinos are good, with eight colour options and a directional cuffed style with sewn-on braces. Knitwear is strong, with patterned options in safer colour options. But there is still a focus on the All Saints-inspired grungy look that looks dated, with printed and distressed T-shirts.
The large windows are a letdown, with 14 women’s mannequins versus three men’s in the far corner. A large open space means the aisles are small, with product squeezed into awkward spaces and rails tightly packed. The one staff member was mostly in the stock room. Compared with womenswear, this feels like an afterthought.
Prices seem about right for what you get. Chinos beat River Island and Topman at £22.99, and five different fits of denim all start at £19.99. As knitwear is so key, simple chunky cable knits and patterned Fair Isles start at an excellent £19.99, while the most trend-led options still beat the competition at £27.99, going up to £34.99 for the most expensive cardigan styles. New Look’s lightweight cotton version of the season’s key rope detail duffle coat is £39.99, but it might not last the winter.