Offers an upbeat, funky range that is perhaps too young for Next’s core customer
Next has a good variety of styles but, like Marks & Spencer, it seems to favour the young fashion consumer over its core 30-plus female shopper. Some styles, including white patent leather cork wedges and lace peep-toe demi boots are great interpretations of trends but are perhaps too young in style for Next’s typical customer. Vulcanised trainers in tartan and canvas should please the casual end of the women’s market while a Chie Mihara-inspired range of casuals is more adventurous.
A pink velvet ottoman and carpet-lined floor along with good mirrors and glass fittings make the footwear area a destination. However, cluttered hanging shoe racks get in the way when Drapers walks in. A greeting from a member of staff when Drapers entered the store pushed a loyalty scheme, and was slightly overbearing.
None of the styles look expensive but neither do they look too cheap. The range tops out at £75 for courts with champagne-coloured satin uppers and gem-encrusted platform soles. Tartan vulcanised lace-up pumps are a steal at £12. Birkenstock-style sandals are £23 while Chie Mihara-style casuals start at £45. The price brackets are broad, but there is a clear synergy between price and quality.
‘Next’s shoes don’t really appeal to me. I’d rather go to stores such as Topshop or River Island instead’
Anatalee Haughton, student, 22