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Next, 33 Stall Street

Another tiny store, it was difficult to display a broad range of product and styles.

Product 5

The 1970s and the colour white are the biggest trends at this Next store, with the retailer representing them in-depth. Smock tops and tunics in paisley and bright psychedelic prints are in abundance - perhaps too much so - and complemented by 1970s-inspired blouses with elasticated wrists or pleats. For a tiny store - the smallest visited by Drapers - it has the largest white story seen anywhere and it’s perhaps too early in the season to see it in such great quantity.

Experience 5

Next does the best it can to allow customers to navigate through this tiny store, but it’s a difficult task, with customers bumping into each other or the clothing rails. But staff should be praised for keeping it shipshape. The windows are used to their full potential, with mannequins ticking off three trends by way of an orange boob tube, a floral tunic and white jeans.

Value 7

A pleated blouse is good value at £25, while a bird-print version with frilly sleeves allows Next to push the price up to £32. Tunics start from as little as £16 and a floral-print dress with broderie anglaise is good value at £30. A small workwear section at the back of the store serves up basic white blouses and black trousers for a respectable £25 each, while vests are just £5.

Score 17

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