Product lacks punch and store merchandising needs improving.
The standout style at Next is a kitten heel court. Clog boots offer a directional edge while a camel lace-up hiking-cum-military boot is trying too hard to service almost every trend out there. The rest of the range is made up of military and biker boots.
It is a pity the Oxford Street footwear shopfit in London hasn’t been rolled out to the Brighton store, where the department is lacklustre. It’s hard to make winter boots appealing when the styles are predominantly military and there is a lack of party product to lift the display. The length of the top shelf is filled with black ankle boots which have hangers sticking out of the top of the boots, which is useless and looks messy. Frustratingly, some items have no price labels.
Prada-esque kitten heels are good value at £22 but simple ballet pumps don’t justify the £28 price point. Overall, prices are spot on. Clog boots are £60, which is good value as the style has commercial appeal with a rather slim last and sober design. Heeled knee-high boots are average in terms of design and average in price at £50.
While it’s a fashionable style, a camel lace-up hiking boot is too expensive at £70. A pewter sandal with ankle-cuff detail is a reasonable £20.