An excellent store experience with good trend-led footwear, but mixed pricing lets the offer down
Next doesn’t play to its strengths by having a rack of hanging moccasins and comfort-led styles at the department entrance. However, it excels with its jewelled and gladiator sandals. Nude, patent block-heeled loafers move on the autumn 10 trend for heeled penny loafers well. Cork wedges, however, are so prolific that interpretations need to be best in class and these don’t match up to Marks & Spencer and Topshop versions.
This is the best Next store that Drapers has been to. The standard of visual merchandising is excellent and shoes are merchandised throughout the store, but there could be clearer signposting for the footwear area. Next gains a point for its initiative to station a sales person at the front door to greet shoppers.
A green low wedge with little to speak of in terms of design and quality is overpriced at £45. Ballet pumps with a bow on the vamp are a standard style on the high street and Next fails to add enough design detail to justify the £38 price tag. A reasonable price of £32 is put on wide-fit, nude peep-toe courts and nude, patent block-heeled loafers are great value for £36. An Yves Saint Laurent tribute-style
platform is spot on at £25 while cork wedges come in at £24.