Delivers just enough fashion at about the right price
Next has set itself up as a home for the unadventurous, and it’s a role it fulfils very well. Many of the trends are recognised and well met but there is no overt playing of the catwalk stories. The working of the summer brights story hits first - in polos, T-shirts and cardigans. Orange, lime and a vibrant purple sing out. Checks are also prevalent, with a broad choice from washed to crumpled to flat.
The glass and chrome fittings take the store away from the white box norm - and it’s much the better for it. The space is easy to navigate and product categories are well defined, which is a good thing because there were few staff around and fewer still who knew their product well - one guy trying on suits was getting more help from his mate than the store assistants.
Next has an all-round good value offer for what it delivers in both quality and styling. Checked shirts average £30 for short-sleeved versions and £35 for long-sleeved. Printed T-shirts come in at between £16 and £18. Perhaps unsurprisingly, grandad T-shirts were on promotion, as were knitted polos with contrast collars - £15 each or two for £25. Also of note was a fitted shirt with contrasting white collars and skinny tie at a reasonable £26.