A complete offer of on-trend and workwear pieces in a great store environment.
Erdem-esque floral dresses, paisley maxis and denim skirts sit with knitwear and lightweight jackets for a strong, transitional offer. Leopard print and lace are the biggest trend stories, while a decent selection of heavier coats appear as shoppers walk through the store. The denim selection is solid, and Next doesn’t ignore the workwear and basics it is known for.
One of the best windows in this category, Next instantly draws the shoppers in with an autumnal scene set in Florence. The changing rooms have a button inside each cubicle so customers can call the attention of sales assistants but, sadly, no one came when Drapers pressed the buzzer.
Dresses are sit around a respectable £25, while a well-lined camel jacket is great value at £45, as is a coat with faux-fur collar at £85. A brown leather jacket may seem inexpensive at £30 but it looks cheap. A military-style coat in red or camel is better value at £75. Grey work trousers are £20, with a matching jacket for £30. A chunky wool-mix dress at £40 looks great and basic jumpers start from £10. A leopard-print blouse is good value at £16.