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Next

A trend-aware autumn range works this good store location hard.

Product 7

Next has upped its fashion credentials for autumn 09, tapping into key catwalk trends, including the ubiquitous sequins, houndstooth shift dresses, Fair Isle knits, loose-fit jumpsuits, shoulder-padded jersey blazers and pixelated prints. Interestingly, there is a silver thread-strewn sharp-lapelled blazer which is all but identical to a River Island version, and a raft of tiny denim skirts, which suggests this branch is trying to move away from Next’s workwear reputation.

Experience 7

This shop is a nice browsing space, with product spaced just right and an easy to navigate layout, split into casual product on the left-hand side and smarter pieces and more trend-led items on the right. A nice little mid-shop insert shows off Next’s Runway collection on mannequins. The store is situated over three floors, with womenswear located in a prime place on the bottom level. 

Value 8

Value for money is always good at Next, but this season seems particularly price competitive. Michael Jackson print T-shirts and slashed jersey tops are just £16, a houndstooth duffle coat is a mere £55, while a denim popper-front shirt is only £18 and both a painterly rivet top and a pixelated houndstooth tunic come in at just £20. Breton-striped 100% cotton tops with matching scarf are just £10.

score 22

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