Beating middle-market rivals on both price and fashionability, particularly for men
Next has taken another step forward, embracing more footwear trends than ever. Fluoro patent courts jostle with metallic leopard-print T-bar sandals, peep-toe fringe-detail platforms, purple suede knee boots and a range of biker and cowboy casual boots. Men get grey engineered work boots with zip and lace fastenings, chimney sweep boots, hi-top trainers and an array of canvas boots and plimsolls. There is also a gothic formal story based loosely on Jeffery-West styling.
The women’s department is anchored through the centre with some strong statement fashion displays giving the department a lively must-visit feel. The middle wall bay shouts colour and fashion-forward product. Elsewhere, boots are grouped into one section and casual and flats another, making this simple to shop - easier than M&S.
Next is getting own-label versions of branded looks bang on for men and engineered work boots are a very respectable £60. The strategy is less convincing on trainers, which come in at £35. Prices are generally above M&S on women’s but styling and quality are superior so this looks justified.