Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more


Next interprets the key trends for its customers, but comes up short against M&S’s breadth.

Product 7

A pillarbox red double-breasted coat with splashes of orange on jumpers is as far – and rightly so – as Next goes with this season’s colour trend. Focus is placed on mustard and burgundy shades, while houndstooth, animal, paisley and floral prints lift the collection. Shift dresses, wide high-waisted trousers, pleated midi-length skirts and pretty, on-the-knee flared skirts tick important silhouette trends, while smock tops and pussy-bow blouses cement the 1970s trend.

Experience 7

Next appears to be adopting the M&S strategy of enticing younger shoppers with its window display – showcasing shorts and a flared, short tweed skirt – but actually offering a much broader collection inside. Surprisingly, no one approached Drapers, but the service in the changing rooms was one of the best: customers can press a button to request assistance and the lights dim as you leave and brighten as you enter.

Value 6

Basic, super-soft cotton-mix jumpers are great value at £15, as are burgundy, slim-cut trousers for £26. A red coat is also a great investment at £58, although the pleated mid-length skirt seems too much at £46. Macs at £58 aren’t bad, but shiny stitching cheapens the product. Shift dresses are good value at £32, as are the pretty flared skirts for £28.

Score 20

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.