Oasis was all over the architectural silhouettes trend, with a great collection of dresses including body-con styles with oversized peplums, skirts with volume on the hips, peg-leg trousers and silk jumpsuits. Florals are interpreted as large blooms on dresses, while paisley prints and tunics tick off the boho trend. Colour blocking and satin-sheens on dresses are also key.
Product is roughly split 60/40 basics to smarter pieces, with the sculptural and boho trends, and denim and basics, making up the front three fifths of the store. Dresses standout as the key product category across all trends. Functional, workwear pieces represent about one fifth of the offer, with lingerie and footwear rounding off the range.
The changing rooms, with their thick velvet curtains, floral wallpaper and dark wooden floors, are one of the best in Westfield and a highlight of the store. The staff are friendly and helpful, and one enthusiastically explained to Drapers the concept behind the cool window display, where mannequins were partly dressed in origami-style outfits made from Oasis’ new in-house magazine.
Vests start from £15 – higher than its rivals – but even the most basic have details such as satin-like trims. A silk short jumpsuit at £65 is more expensive than Topshop’s full-length silk version, but in line with Warehouse’s prices. Customers would get better value from a silk, midnight blue, plaited trim shift dress with exposed zip at £70. Soft leather jackets are great value at £120.