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Peacocks, 2 Dalkeith Arcade

Plenty of trend references in an immaculate store - just a pity about its run-down location

Product 8

This store is built around cheap basics, but there are more trends than you might expect, presented in a low-key, non-threatening way to avoid alienating the core Peacocks customer. Ethnic-inspired cotton maxis, nautical stripes, sporty grey jersey pieces and watercolour floral patterns are all there, and everything is interpreted in a comfy way, such as extra stretch in jeggings.

Experience 8

In a run-down arcade off the main shopping strip, this bright and tidy store is like a beacon of light among empty units. It’s clear that cost is the driving force for Peacocks customers, as price tags are in a big, bold font, and extra signs advertise low prices. Jeans shown with legs worn down and buttoned-up options show product versatility.

Value 8

As you would expect from Peacocks, prices are highly competitive. Black leggings come in at £7, plaid shirts are a mere £10 and denim minis a miniscule £12. The bargain-basement tags just keep on coming - tiered floral-print skirts are £14, jeggings are £10 and A-line floral-print cotton dresses are a fantastic £10, with the £20 maxi coming in at the cheapest price on the high street. Three vests for £6 are half the price of Dorothy Perkins and will take some beating.

Score 24

Readers' comments (2)

  • Interesting...

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  • I find this review absolutely astonishing. This store is a dump. Yes, the stock package is great, yes the prices are good, but it's not just the Shopping centre that is old and empty. This must be one of the only Peacocks to carry the turqiose branding that was replaced around the year 2000. This means the store has likely not had a refit for 12-15 years. The back wall of the store consists of a line of large floor stands, with a gap in the middle. Behind this is a dark, empty void. Obviously the company has shrunk the shop floor, but could not affors any plasterboard to do a proper job! There is a large gap in the centre of this wall, and while i was in the store, i had to guide an elderly couple out of the back, empty part of the store as they had wandered in, thinking there was more stock behind. Oh, and throughout much of winter the floor had several buckets dotted around the floor catching drips. I notice there is no mention of this in the Experience section.

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