Plenty of trend references in an immaculate store - just a pity about its run-down location
This store is built around cheap basics, but there are more trends than you might expect, presented in a low-key, non-threatening way to avoid alienating the core Peacocks customer. Ethnic-inspired cotton maxis, nautical stripes, sporty grey jersey pieces and watercolour floral patterns are all there, and everything is interpreted in a comfy way, such as extra stretch in jeggings.
In a run-down arcade off the main shopping strip, this bright and tidy store is like a beacon of light among empty units. It’s clear that cost is the driving force for Peacocks customers, as price tags are in a big, bold font, and extra signs advertise low prices. Jeans shown with legs worn down and buttoned-up options show product versatility.
As you would expect from Peacocks, prices are highly competitive. Black leggings come in at £7, plaid shirts are a mere £10 and denim minis a miniscule £12. The bargain-basement tags just keep on coming - tiered floral-print skirts are £14, jeggings are £10 and A-line floral-print cotton dresses are a fantastic £10, with the £20 maxi coming in at the cheapest price on the high street. Three vests for £6 are half the price of Dorothy Perkins and will take some beating.