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Pied A Terre and Bertie

Marked down purely because of the narrow ranges on offer

Product 3

Drapers only assessed Pied a Terre and Bertie, as their new owner Dune’s (whose House of Fraser concession they are part of) standalone store was judged as a separate entity. Perhaps the recent rescue of these two brands explains why there was little autumn product. Bertie majors on a black patent story via courts, shoe boots and a two-buckled sandal. There is also a great multi-strapped over-the-knee boot. Pied a Terre has biker boots, brogues, animal flats and, bizarrely, a summery canvas wedge.

Experience 3

There is nothing offensive about this department store shopfit, just a lack of merchandise from these two brands that was disappointing. Between them they have free-standing table units and two wall units, which just left Drapers wanting to see more to get a full picture of the new direction. It was also confusing to see Nine West, Dune, Linea and Untold all bleeding into each other across this department. But time will tell what the future for these two brands is.

Value 5

The Bertie over-the-knee multi-strap boot is a reasonable £160, while a Belstaff-inspired brown boot with suede leg is also good value at £135. An engineered boot is £125 though, steeper than at the clothing multiples. Pied a Terre prices don’t quite cut it against Kurt Geiger’s Carvela and KG brands, which have more design input. A biker boot is £225 and
a flat brogue is £120. Flats come in at about the £85 mark, which is under some rivals including Russell & Bromley.

Score 11

 

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