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Premium Indicator, January 11 2016

Find out the bestselling brands in premium fashion right now.


Tara Jarmon

Tara Jarmon

Tara Jarmon spring 16

Rosalind Bown, owner of Bowns in Cambridge

Paul Smith scarves (£125) and belts (£69) have been surprisingly popular. We’ve also been selling a lot of knitwear from Margaret Howell, particularly the classic black cashmere cardigan (£445). Marilyn Moore cashmere cardigans (£185) have also sold well. We’ve seen a lot more cashmere sales than usual: people are buying knitwear instead of coats because of the mild winter. For spring 16 we’ve added Tara Jarmon to the range and we’re expecting her summer dresses (up to £225) to do particularly well.”

Bella Freud

Bella Freud

Bella Freud jumper

Saskia Lamche, owner/buyer of Diverse in Islington, north London

“Dresses and jackets have been particularly popular, especially Maison Scotch dresses (£115) and Sessùn jackets (£220). While denim has been selling well for us, we’ve also seen a lot more women buying trousers and trouser suits, especially Acne’s trouser suit (£280). We introduced MM6 Maison Margiela shirts (£285), skirts (up to £355) and jumpers (also up to £355), as well as Bella Freud jumpers (£280) for autumn 15. Both have been so successful, we’ve brought them back for spring 16.”



Mulberry mini Jamie bag

Emma Fletcher, assistant buyer at Cavells in Oakham, Rutland

“Accessories and knitwear have been our top sellers. Mulberry’s mini Jamie bag (£495) is still very popular. Sales of 360 Cashmere jumpers (£209) have been fantastic. Its spring 16 range has been popular because of the high quality of the garments. We always like to introduce a couple of new brands for spring and this season we’re stocking striped tops (£59) and dresses (£78) from Mads Nørgaard for the first time.”

One Teaspoon

One Teaspoon

Australian brand One Teaspoon

Roz Clarke, owner of Roz Clarke in Windsor, Berkshire

“It’s been such a mild winter that spring stock has been selling fast as people can wear it already. Generally, people have been buying shirts and tops, but the Sarah Pacini cobalt mohair jumper (£209) and the ice-blue ribbed sweater (£235) from Duffy have been very popular. Transit jackets (£990) have also been selling strongly. For spring 16 we’re bringing in knits (£107) and jeans (£105) from Australian brand One Teaspoon, which as a brand is lovely and a little bit different. We’ll also be stocking dresses (£75), shirts (£65) and trousers (£95) from Religion. I liked their designs and the prices are just great.”

Jessica West, buyer and merchandiser, The Cross in Holland Park, west London

“We’ve seen a clear move away from casualwear. Forte_Forte smart cotton shirts (£220) and Piazza Sempione crêpe trousers (£250) have done well. People are favouring smart trousers over jeans, which haven’t been selling, and as a result we’re considering dropping denim completely for autumn 16. We currently stock J Brand (£230) and MiH Jeans (£215). Other than this, we’ve seen strong sales of Dosa kaftans (£450) and shirts (£300).”

Second Female

Second Female

Second Female spring 16 collection

Becky Kingsley, manager of Ginger in Norwich, Norfolk

“Despite the warmer weather, Canada Goose has done really well for us, especially the padded Shelburne jacket (£800). Marella luxury cashmere mix knitwear (£140) has also sold strongly, as have shirts from Second Female (£84). We started our Sale on December 27 and it will go on for a couple more weeks in store and online. We’ve offered discounts of 20% to 30% on a selection of autumn ranges. While the rainy weather has been putting people off a little, jeans are selling unusually well. Armani (was £170; now £85) and Replay (was £125; now £87) are particularly popular across the ranges.”

Deborah Garnett, owner of The Clothes Room in Harrogate, North Yorkshire

“Coats and knitwear have picked up a lot recently now that it’s a bit colder. Joseph long coats (were £585; now £399) and Strenesse coats (were £799; now £399) have been doing well, especially in the Sale. The store has been on Sale since early December and it’s continuing to be a very strong period for us; it’s the only Sale we have throughout the year so people hold out for it. We’re discounting between 20% and 50% and we’ll continue to be in Sale until early February. People are still buying dressy items as well, such as velvet dresses (£300) and smart jumpers (£250) from Eileen Fisher.”


7 for All Mankind

7 For All Mankind

7 For All Mankind men’s jeans

Scott Taaffe, manager of Aristocrat in Bishop’s Stortford, Hertfordshire

“At the moment, Paul Smith shoes are selling very well, particularly the Chelsea boot (£195). Oliver Sweeney is normally our top-selling shoe brand, but this year they’ve been outsold by Paul Smith as I think the Chelsea boot’s popularity really gave it the edge. Even though our typical customer tends to be between 40 and 60 years old, we’re seeing a real demand for skinny denim, with 7 For All Mankind skinny jeans (£185) selling well. Boss Black always sells well with us, especially its shirts (from £99) and merino jumpers (£109). We’re going on Sale in the next couple of days, probably starting with a 20% discount. Due to the mild winter we’re heavily discounting our winter coats, although we haven’t finalised the Sale yet.”



Versace autumn 15

Alfie Hope, manager of Capital Collection in Grimsby, Lincolnshire

“Over the Christmas period, Vivienne Westwood shirts (£180) have been selling well, as have Versace shirts (£225) and True Religion jeans (£200). We very rarely hold a Sale, but this year we held a one-day Sale on Christmas Eve with 20% to 30% discounts on a small number of winter items, and everything went very quickly. Footfall in general has been quite low because of the bad weather, but we’ve had some very big spenders come in recently.”

Matt Horstead, owner of Dartagnan in Chichester, West Sussex

“We’ve had a fantastic month. We had a record December and a record week after the Boxing Day Sales, where we offered discounts online and in store of up to 50%. Vivienne Westwood jeans (£200) and Stone Island knitwear (£170) have been selling very well, but the surprise has been Canada Goose, whose jackets (up to £700) have been a complete phenomenon. It’s outstripped everything else combined, despite the mild winter, and is the main reason we’ve had such a successful season. We’ve sold out of everything we had in. For spring 16 we’ll be increasing our spend on Canada Goose, and we’re also bringing in Aquascutum for the first time because outerwear has been so popular.”

Peter Bell, partner at The House in Yarm, North Yorkshire

Boss Black jackets (£330), Armani jeans (£110) and Remus Uomo jackets (£180) have all been selling well for us. We’ve been on Sale for two weeks now, offering discounts of 25% off in store and online and trading has been good. Outerwear sales in particular have picked up a lot.”

Sean Machin, manager of Christopher Scotney in Leicester

“Our casualwear has been selling well recently. Jacob Cohen jeans (£265) are very popular, as are sweatshirts from Stone Island (£129). CP Company sweatshirts (£115) have also done well. We had an excellent run-up to Christmas, so we held off our Sale until December 28 and offered discounts of 25% online and in store. I’m not really sure why this year was so strong, as we did the same thing as we’ve done every year, but for some reason more people came in.”



Lanvin trainers

Justine Mills, manager at Cricket in Liverpool

“High-end, luxury sportswear performed particularly well for us in the run-up to Christmas and in the Sales. We’re predominantly Sale in-store at the moment with a few spring items. Everything in the Sale is 50% off and we’re planning to run it for a while longer, depending on how well everything goes. A lot of people have been buying sneakers from brands such as Lanvin (£360) and Balenciaga (£395). We’ve seen a lot of sales of Givenchy abstract print T-shirts in particular (£200).”

John Smedley

John Smedley

John Smedley knitwear

Harry Block, director at D Copperfield in St Albans, Hertfordshire

“Easily the biggest seller we have is Stone Island; it’s a beast really. Its sweatshirts in particular (£129) are very popular. Knitwear from CP Company (£115) has been doing well, as have the finer-gauge merino jumpers from John Smedley. The brand’s crew-necks (£139) and knitted polo-necks (£139) are very popular. Generally, we’ve noticed a move in favour of quality, which has benefited names like John Smedley and Oliver Sweeney. People are prepared to pay more when they know they’re getting quality – a name isn’t enough anymore.”

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