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Premium Indicator, March 11 2016

Find out what’s selling now in the world of premium fashion.

Womenswear

Justine Mills, owner of Cricket in Liverpool

Versus Versace body-con evening dresses (£280-£600) and lightweight cotton Isabel Marant dresses (£200-£350) are selling really well at the moment. Saint Laurent bomber jackets and denim jackets (£800-£2,000) are also performing well for us. Mother’s Day is a really big event in Liverpool: people like to take their mothers out for a big lunch and they want to get dressed up, so we’ve had lots of customers buying outfits for that.”

Beckie Kingsley, owner of Ginger in Norwich

“At the moment we’re doing well with Marella’s cotton and silk dresses (£190-£330) and knitwear (£120). Charli knitwear (£100-£150) and jeans from Armani Jeans (£100-£165) are also in demand. We know this time of year is difficult as people can’t decide what to buy. They think it’s too late to buy winter clothes, but too early to buy from the spring collection, so our customers tend to look for more transitional pieces around this time.”

Twin-Set

Twin-Set

Louise Aiken, owner of Sub Couture in Notting Hill, London

“One of our bestselling brands at the moment is Oneseason, especially the shirts and dresses (£89-£120), which are really easy to wear in the summertime. We also do very well with Twin-Set orange stretch poplin dresses and beaded cotton dresses (£165-£195). People seem to start to crave a bit of colour at this time of year. We’ve also had to reorder a few of their pieces already. We also sell a lot of Tara Jarmon, which has some lovely 1960s-style dresses (£219).”

Zoe Jordan

Zoe Jordan

Deborah Garnett, owner of The Clothes Room in Harrogate

“We brought in Zoe Jordan last season and that’s been really good for us, particularly the cashmere knitwear (£300) in bright blue and white. This is actually our busiest time of the year. People are looking for holiday clothes and we’ve been selling lots of the 120% Lino linen dresses and shorts (£100 each) and Helen Kaminski hats (£150-£200) and bags (£200-£300). We’ve got some pieces from Sarne coming into store soon. It’s a soft look with easy tops and bias-cut trousers, which feels a bit more modern and edgy.”

Roz Clarke, owner of Roz Clarke in Windsor

“Our Sarah Pacini knitwear (£150-£200) is selling really well, especially in white. We’re also seeing lots of demand for Rino & Pelle jackets and coats (£75-£120) in leather and imitation leather, particularly one made from perforated mock suede (£120). We’re selling lots of jeans (£275), coats (up to £400) and printed linen shirt dress styles (£335) from High. We’ve had quite a few people come in to buy a whole new spring wardrobe despite the cold weather outside.”

MaxMara

MaxMara

Paula Jauncey, owner of Emporio in Worcester

Joseph knitwear (£300) is really popular at the moment. In fact I’d say knitwear is currently our bestselling category. It’s something you can buy and wear straight away instead of storing it away until the sun comes. We’re also selling lots of summer coats and lightweight cashmere coats from MaxMara and Joseph (both £400). Paul & Jo shirts and tunics (£200-£300) are also really popular. We’ve added Charli knits and casual tops (£160-£200) for spring 16 and they’re doing really well already.”

Menswear

Carl Bradley, owner of Bradley Knipe in Doncaster

Stone Island and Boss Green always do really well for us, especially the polo shirts (£75 for Boss Green, £90-£100 for Stone Island) and the jeans (both £140). They’re usually our two bestselling brands. Another brand that is selling well at the moment is Paul & Shark. Again it’s the polo shirts (£100) and sweatshirts (£150-£200) which seem to be popular.”

Michael Turnbull, buyer at Lynx in Harrogate

“We’ve had a good start to the season with Woolrich, especially with its transitional pieces like the spring mac (£319) and puffa jackets (£260). Denim from Jacob Cohen (£299) is in high demand, although we’ve started to introduce the chinos as well (£240). For spring 16 we introduced shirt brand Osvaldo Trucchi (£125-£140), which is very fresh with clean lines and pocket detailing. We’ve also got a lot of nice seasonal pieces like long-sleeved polo-shirts (£135) and swim shorts (£145) from Orlebar Brown. We’ve been selling to people going away for a bit of winter sun.”

Duncan Turner, owner of Turners in Colchester in Essex

“We are selling Stone Island extremely well across the whole range, especially the jeans (£169), jackets (£400) and sweatshirts (£120-£145). Armani Jeans is also great for us, particularly the denim (£99-£145) and T-shirts (£70-£80). We’ve picked up polo shirts and blouson jackets from Argentinian brand La Martina for spring 16. We seem to be selling both winter stock and the new spring stock at the moment.”

Paul Dafforn, manager of Zagger Fashion Group in Chelmsford, Essex

Colmar Originals is currently our bestselling brand. Its down jackets and other outerwear are really popular (£295-£550). We’re also selling lots of Sunspel jersey pieces (£55-£75) and Edwin jeans (£109-£139). We’ve also added Altea T-shirts and jersey pieces (£99-£159) for spring 16.”

Paul Harris, manager of Philip Browne in Norwich

“We’re selling a lot of Y-3 T-shirts (£60) and footwear (£190). Moncler is our other top-selling brand, particularly the polo shirts and T-shirts (£80-£120) and jackets (£300). We’ve always done well with Fred Perry. We’ve just brought in Fred Perry x Raf Simons collaboration collection, which is selling very well – especially the T-shirts (£65-£80), polo shirts (£90) and sweatshirts (£110).”

Stuart Smith, owner of Zebra in Chesterfield, Derbyshire

“We’re selling lots of Stone Island and CP Company jackets (prices for both £295-£350), T-shirts (£65-£85) and sweatshirts (£135-£175), as well as Pal Zileri suits (£1,050). Jacob Cohen jeans (£265) are also performing strongly. We’re bringing in Low Brand T-shirts (£59-£75), casual trousers (£120) and trainers (£165) for spring 16. Business in January and February has been driven by discounts and we’ve been clearing lots of knitwear and coats, but the Sale is winding down now.”

 

 

 

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