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Premium Indicator, May 6 2016



Find out what’s selling now in the world of premium fashion


Paula Jauncey, Owner of Emporio in Worcester

Joseph’s double-layered black crepe sleeveless dress (£300) and its cashmere tunic sweaters (£200-£400) in neutrals and shades of orange and pink have done fantastically well. Cropped skinny jeans from DL1961 (£170-£180) have also proven popular. While those items are fairly transitional, people are starting to plan ahead for their holidays, opting for lighter fabrics. Linen knit tops from Charli (£100), stocked in various hues, attract our customers as they are easy to style.”





 Beckie Kingsley, Owner of Ginger in Norwich

Marella’s fit-and-flare dresses (£189-£250), which come in strong, abstract patterns, have been a great seller, with customers picking them up for weddings and the races. As we haven’t hit holiday weather yet, jeans are still doing well, especially Armani Jeans’ high-waisted skinny style in dark washes (£120-£150). Our customers also love Charli’s silk tops (£165) in navy and neutral tones.”



Alby Thompson, Manager of I Gigi in Hove, East Sussex

“Knitwear sold so well at the start of the spring season due to the cold snap. Rabens Saloner’s textured knits (£150-£220), which come in a green palette with hints of raspberry and indigo this season, created a lot of interest. Our more daring customers have been interested in charcoal and indigo culottes from Nygardsanna (£175-£199) and Folk’s quirkier black and white check version (£199). Linen products have sold well, particularly coats from Pomandère in black and stone shades (£329).” 

Jane Stanley, Owner of Private Collection in Barnstaple

“This has been a big season for occasionwear, as spring brings lots of weddings and garden parties. D. Exterior’s suede colour coats featuring laser cut-outs (£399) have been fantastic, as they show off the dress underneath at a formal function. Customers also really like Max & Moi’s adaptable cream cashmere shrugs (£299). Tracksuit bottoms from Pinko (£99-£179) matched with Lola Cruz crystal-detailed trainers (£179) have also been a hit. Not Your Daughter’s Jeans (NYDJ) (£129-£179) are doing well as they are higher waisted and a comfier fit.” 


Jane Carr

Jane Carr


Deborah Garnett, Owner of The Clothes Room in Harrogate

“The changeable weather means we’ve gone back to selling winter clothing. Lamberto Losani’s batwing cashmere knits in silvery grey and pale pink (£525) have been strong. Customers are increasingly looking towards classic investment pieces such as Joseph coats, particularly the three-quarter length in camel and the light grey double-breasted styles (both £600). Our customers also love Jane Carr’s boho cashmere scarves (£295), as they are classic, but the pompoms add a little extra fun.” 

Sue Ashworth, Buyer at Lynx Womenswear in Harrogate

“With their new creative director, DKNY’s offering has become more modern; their suits drawing more customers than previously. Their drapey wide-leg trousers in pale grey (£220) have been particularly successful and look really fresh with their silk and jersey mix tops in white (£195). Piccione.Piccione’s feminine printed silk dresses featuring delicate Japanese dragonfly prints have really flown out (£570), while Sportmax jumpsuits have also been popular in red and black (£500).”



Jordan Liddle, Assistant manager of Aphrodite in Sunderland 

Moncler’s Jean Luc jacket (£350) and bomber-style jackets in navy, olive and grey rank in our bestsellers. Stone Island’s polo shirts in neutrals have done well, as have the lime and red shades (£85-£105). Norse Projects’ smart Oxford shirts (£85) and chinos (£100) have been huge for us, but the short-length, water-resistant Nunk jacket in orange has been its most attractive product by far (£245). AMI’s quirky print T-shirts (£75) have been grabbing a lot of attention, too.”

John White, Owner of Badger in Brighton

“The military look is on trend, so Carhartt’s canvas and cord-collared Michigan jacket (£110) has been a really good seller. Barbour’s Steve McQueen waxed jacket in stone (£199) has also done well. Customers have enjoyed Farah’s textured, waffle-front polo shirts (£45) and its Breton stripe tees in blue and red (£30). Scotch & Soda’s Ralston jeans in faded grey and sand tones (£100) are also selling well. Our bestselling shirt also came from the brand – an off-white long-sleeve shirt with a navy palm tree print (£75). People are definitely becoming braver with pattern.” 






Scott Taaffe, Manager of Aristocrat in Bishop’s Stortford, Hertfordshire

“Blue has dominated collections and has been a popular colour choice with customers too. Washed out and deeper blue shades have been popular in polo shirts (£119-£135) from Circolo. The linen and cotton mix blazer jacket in navy (£299) has seen a lot of interest too. Holland Esquire’s unlined linen mix blazer in a sky blue dogtooth pattern (£395) has been very well received. Chinos and jeans (£135-£149) from MMX have gained a good following, as customers love the details, coloured buttons and contrast stitching.”


Carl Bradley, Owner of Bradley Knipe in Doncaster


“Across the board, Stone Island has been flying at the moment, but especially its water-resistant zip hoodie in acid green (£295). Hugo Bosss polo offering (£75-£110) has been popular with both our younger and older clientele, in bestselling colours of red, orange and peach. The new Hyperflex slim-leg jeans (£125-£145) have brought a lot of attention to Replay thanks to their excellent fit and comfort.”







Joseph Ball, Owner of Davids of Haslemere

Fynch-Hatton shirts (£79) in plain white have been a good seller for us, as they’re very well made with nice detail and a good value. Cerruti’s slimmer fit jeans (£120-£150) have been a good seller this season as well, but Gant’s stretch jeans in dark blue remain a favourite (£100-£120). Lots of customers have shown interest in G Connolly’s silk-lined linen jackets (£320) in steel grey, navy and fawn, as they’re a slightly looser fit with a bit extra length than contemporary styles.”




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