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Primark, 1-27 The Horsefair

Another complete product offering targeting young and older shoppers alike.

Looks 8

From aviator jackets and military-style double-breasted coats to chunky knitwear, leopard print and lace, Primark has all trends covered. Dresses and knitwear are the strongest product categories, with a Fair Isle wool-blend dress standing out. There is a ‘limited edition’ rail of more design-led dresses featuring jacquard and lace, while basics are abundant.

Experience 7

It may occupy a key corner site on The Horsefair, but Primark doesn’t take this for granted - its windows are some of the best in Bristol, combining artistic flair with shrewd product choices. Inside, the store is tidy, but it’s easy to see why - staff are constantly tidying.Product is merchandised largely by category and easy to find.

Value 7

Primark’s quarterly figures suggest the appetite for value fashion is not waning and it was difficult to find anything above the £30 mark. You won’t find a cheaper aviator jacket at £25 or military-style coat for £29, while jumpsuits and winter maxi dresses go for £13 and £15 respectively. Black leggings start from a mere £3. Fabrication is predominantly of low quality, questioning the longevity of clothes beyond a few washes, but Primark’s customers are unlikely to care.

Score 22

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