Another complete product offering targeting young and older shoppers alike.
From aviator jackets and military-style double-breasted coats to chunky knitwear, leopard print and lace, Primark has all trends covered. Dresses and knitwear are the strongest product categories, with a Fair Isle wool-blend dress standing out. There is a ‘limited edition’ rail of more design-led dresses featuring jacquard and lace, while basics are abundant.
It may occupy a key corner site on The Horsefair, but Primark doesn’t take this for granted - its windows are some of the best in Bristol, combining artistic flair with shrewd product choices. Inside, the store is tidy, but it’s easy to see why - staff are constantly tidying.Product is merchandised largely by category and easy to find.
Primark’s quarterly figures suggest the appetite for value fashion is not waning and it was difficult to find anything above the £30 mark. You won’t find a cheaper aviator jacket at £25 or military-style coat for £29, while jumpsuits and winter maxi dresses go for £13 and £15 respectively. Black leggings start from a mere £3. Fabrication is predominantly of low quality, questioning the longevity of clothes beyond a few washes, but Primark’s customers are unlikely to care.