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Primark 201-207 High Street

Cheap isn’t everything, but it’s a lot in this climate.

Looks 9

This category-killer backs all the key items with gusto this season, delivering smart belted trenches, high-shine quilted gilets, charcoal military coats, waxed black jeans and checked shirts (there are 16 options). Phew. More thought and investment is clearly going into menswear, and standout items include a Back to the Future T-shirt, jeans with check-lined turn-ups, Polo Ralph Lauren-style logo polos and a black and white checked shirt with contrast striped epaulettes.

Experience 7

Shopping in this department is far more pleasant than the scrum in womenswear. Primark has even introduced its own version of the ubiquitous mid-market denim wall to aid shoppers with identifying fits. There’s one fundamental problem though - for men, Primark still isn’t cool (unless you’re a student). Hide that brown paper bag now.

Value 8

For its fashion content, Primark has this section sewn up. A grey herringbone trench is just £19. A fur-trimmed parka is £25 - French Connection’s is £140. Waxed black jeans match rivals on styling but are less than half the price at £15. A fur-lined lumberjack coatigan is great for £22.

Score 24

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