Plenty of young fashion styles piled high and sold cheap, all of which are bang on trend
Primark owns the high street interpretation of the Yves Saint Laurent Tribtoo - a sky-high, chunky platform court being touted by female celebrities. But these don’t have a celebrity price tag at £16. Patterns on uppers make for a jolly looking shelf of shoes, as floral prints jostle with stripes and pastel leathers.
The footwear department in this store was tidier than some seen in other Primark stores - it wasn’t a health and safety hazard to try to navigate the shopfloor. There was only one member of staff on the floor (it’s a big department so she was run off her feet) but there was a customer service presence nonetheless. The department is vast with plenty of shelving but some variety in fixtures and some mannequins could work well here.
Primark’s raison d’être is the perceived value for money it offers its customer base. Whether or
not the UK consumer is tiring of a value-led, disposable approach to fashion is a hot debate, but Primark’s Bristol customer shows no sign of abandoning the retailer. Hanging racks display £4 ballet pumps in basic colours and for £16 an extensive range of high platform courts are on offer. Jelly slip-ons are £5 and leather clog mules £18, while a strong selection of gladiator sandals with tons of embellishment retail at £12.