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Primark, The Horsefair, Bristol

Plenty of young fashion styles piled high and sold cheap, all of which are bang on trend

Product 8
Primark owns the high street interpretation of the Yves Saint Laurent Tribtoo - a sky-high, chunky platform court being touted by female celebrities. But these don’t have a celebrity price tag at £16. Patterns on uppers make for a jolly looking shelf of shoes, as floral prints jostle with stripes and pastel leathers.

Experience 7
The footwear department in this store was tidier than some seen in other Primark stores - it wasn’t a health and safety hazard to try to navigate the shopfloor. There was only one member of staff on the floor (it’s a big department so she was run off her feet) but there was a customer service presence nonetheless. The department is vast with plenty of shelving but some variety in fixtures and some mannequins could work well here.

Value 7
Primark’s raison d’être is the perceived value for money it offers its customer base. Whether or
not the UK consumer is tiring of a value-led, disposable approach to fashion is a hot debate, but Primark’s Bristol customer shows no sign of abandoning the retailer. Hanging racks display £4 ballet pumps in basic colours and for £16 an extensive range of high platform courts are on offer. Jelly slip-ons are £5 and leather clog mules £18, while a strong selection of gladiator sandals with tons of embellishment retail at £12.

Score 22

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