Trends aplenty at Primark this season, with Aztec print maxi dresses and ethnic beaded waistcoats, 1940s-inspired shifts and high-waisted pencil skirts, and nautically striped jersey dresses. Impressively on-trend pieces for their prices include stonewashed denim jackets, a tomato red tulip skirt and elasticated bandage strip dresses in acid bright colours. The only major trend omission is the boyfriend blazer.
Long changing room queues, sizing tags all over the place and over-filled product rails are all typical of the Oxford Street Primark experience and lead to stressed out shoppers and staff. On the plus side, the less populated areas, such as lingerie and swimwear, are easy to navigate around.
A tops-heavy offering keeps Primark the place to go for basics. Skirts are thin on the ground and sadly confined to the corner of the store which is disappointing as those on show pay close attention to the on-trend shapes and should have more prominence.
Once again, Primark wins with its bargain bucket prices. Spaghetti strap vests start at £1.50, and cotton T-shirts adorned with floral blooms, painterly splatters and birds of paradise are just £4. Dresses don’t venture higher than £13 and even a disco mini skirt covered in technicolour sequins keeps to the £13 price tag.