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PRIMARK

Looks                        5

Trend interpretations were poor at Primark this season, with little innovation in evidence. T-shirts featured a host of uninspiring music prints, although some of the brightly coloured Japanese versions were more interesting. Lightweight nylon jackets came in grey, blue and yellow colour blocks and there was a variety of plaid and gingham shirt options.

Store                        5

Taking up less than half of the upstairs of the store, the men’s offering is much smaller than the women’s, and as such tidier, however, incredibly the first suit jacket Drapers picked up was minus a price tag and stank of smoke. The one men’s window impressively shows off the different denim styles well with a series of varied height hangers.

Mix                       8

The product mix is fairly well split between T-shirts, casual shirts, denim and cargo pants. The new VAT-cut prices are displayed on product stands but the original prices remain on the clothing tags which is confusing at first.

Value                        7

Suit jackets range from £19 for Cedarwood State to £25 for Butter and Melt, although without any fabrication labels inside its difficult to understand the price difference for similar looking products. It would be a challenge to find a tie and cufflink set cheaper than £3, and pinstriped work shirts start at the same price. Lightweight nylon jackets are a snip at a tenner and striped polo shirts are £2.50. Jeans start at an incredibly low £4.

SCORE: 25

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