Acres of striking trend-led product, with plenty of cheap basics in a relatively tidy store.
Although trend-led product only makes up about 25% of the offer, Primark hits the target for every key trend . There are sequins-aplenty on the shoulders of dresses, covering harem pants and decorating waistcoats. Admiralty blazers, jersey blazers, Breton stripes, loads of leopard print and studding are all well covered. Outerwear veers from duffle coats to woollen puff-shouldered swing shapes.
Primark remains the perfect place to pick up the hottest trends while stocking up on any basic you could ever need. Yes, there is the general mess, but it is confined to the folded product shelves in this shop, with most of the rails kept tidy, which makes for a more pleasant browsing environment. There are mountains of T-shirts and jersey pieces as well as a comprehensive outerwear offer.
Primark is always going to win hands down on price, and whether the quality seems flimsy or not – which it does on a number of the outerwear pieces – it is never going to matter too much to the bargain fast-fashion shopper. Sequin-shouldered T-shirts come in at a fiver, silver-studded vests are £8 and Admiralty jersey blazers with gold buttons are a miniscule £13. Sequined harem pants are a tenner and brightly coloured jeans start from just £9.