Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

PRIMARK

Excellent products at the cheapest prices on the high street, but quality is not always up to scratch.

Product 7

From trend-led pieces and basics, to its better-quality Limited Edition collection, Primark does a stellar job of catering for its broad customer base. It backs texture, colour, prints and the 1970s with gusto. Shaggy gilets, faux-fur coats and floral appliqués sit alongside bright oranges and royal blue on outerwear, trousers and knits, while printed pyjama trousers will appeal to its more daring customers. Pussy-bow blouses, jumpsuits and high-waisted trousers stand out.

Experience 6

Go from Marks & Spencer directly to Primark and suddenly you appreciate the in-store segmentation of the former. Trend-led product stories make up the front third of the store, while elsewhere product is merchandised by category. This was the busiest store by far at Stratford, but with plenty of staff tidying up, it was surprisingly easy to shop here. The windows are a delight.

Value 7

If value means cheap – as it does to many – then Primark wins hands down. A faux-leather skirt is only £12; on-trend brightly coloured blouses are £8 and coats start from as little as £18. But if it’s quality you’re after, the choice is more hit and miss. A pretty blouse with a scalloped-edge collar may be only £10, but the edges were already frayed. Chunky knits start at £10, but some were so stiff you wouldn’t want them touching your skin. Limited Edition is much better – polyester blouses at £15 and jumpsuits for £23 are excellent.

Score 20

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.