Reiss ticks all the trend boxes except the aviator jacket on the day of Drapers’ visit.
Reiss has the key trends covered, including trousers, a category most retailers - other than Zara - have ignored. A slim, rolled-up pair in camel stands out, as does a cape-style coat. Lace dresses and tops, leopard-print blouses and leather skirts and jackets are on display at the front of the store, while its collection of coats is impressive. The aviator jacket was conspicuous by its absence. Sub-brand 1971 Reiss is well represented in store.
Staff are helpful and offer to relieve Drapers of items by taking them to the changing rooms. Two sales assistants also helped to successfully track down a pair of trousers seen by Drapers on Reiss’s website. But Reiss’s credit note-only refund policy is annoying.
With a fairly wide pricing architecture, Reiss just about gets away with what is one of the most expensive outerwear offers in Cabot Circus, save for All Saints. A beautiful fitted coat with an A-line, kicked-out bottom is £325, but most coats are about £250. Basic cashmere-mix tops are a touch expensive at £89.