Stylish takes on all the catwalk trends command loyalty from shoppers
Reiss offers serious fashion for people who know clothes are important, taking catwalk trends and delivering them with style and quality. All the trends are here - knitwear comes in blue, beige and white; the double-breasted cardigan has weight and drape; basics such as piqué polos have a cutaway, rounded collar and lumberjack checks are turned into lined shirt jackets. The location of its flagship store - just next to Selfridges, 50m back from Oxford Street - is no accident.
This is not a store to sing along to the music in - shoppers and staff have a church-like reverence to the product and surroundings. It creates an environment that is calming and conducive to shopping. Staff are attentive and helpful. But the cut of the clothing is almost wholly for the slighter man, alienating some customers.
The experience and the undoubted satisfaction that customers gain from shopping here mean that Reiss’s higher prices are easily accepted by its loyal customers. The double-breasted cotton cardigan is £95 and a cotton double-breasted blazer is £110; shirts range from £69 to £89.