Architectural shapes, colour-blocking, strong tailoring and bright satins are well interpreted at Reiss, which offers body-con and one-shoulder style dresses, corsetry, high-waisted pencil skirts with double peplum detail and pleated harem pants. A tailored jumpsuit with belt and collar is also on display.
In terms of product, Reiss offers an even mix of dresses and separates, including tops, trousers and skirts, but the latter is possibly the strongest product category, with an array of styles available. Trend-led product in bold colours make up the front third of the store (together with menswear), with the colour palette becoming more muted as shoppers delve deeper inside. Core, tailored pieces are placed at the back, making up the last third.
Staff are helpful, offering to get different sizes while Drapers is in the changing rooms and even admitting when an outfit didn’t suit, rather than pushing to sell it, and offering alternatives. Product was well chosen for the mannequins on the window, but it might have been better to split those wearing womenswear from menswear in line with the store layout – womenswear is on the right hand side.
Reiss’ skirt offer is probably one of the strongest skirt collections of its rivals and prices are generally in-line with that of Karen Millen’s – a satin-sheen cotton and viscose mix skirt is £79, while a pencil option with ruffles on the hips is £110. But shoppers could be tempted by Cos’ equally on-trend styles, at much cheaper prices. A gorgeous, pure silk, wave print bubble-hem dress is good value at £175.