There are some nautical pieces and some diluted biker references but Reiss remains item- rather than trend led. That means it sticks to its strengths with premium outerwear, clean, tailored separates and vast option of knits. Palette-wise, a family of neutrals and pastels are enlivened with a couple of bright spikes in it (think belts and ties) while more man-focused navy is a dominant influence. A few weeks later the more summery offer looks more convincing and would score higher.
Slick, chic and understated the mirrored panel on the walls adds gloss to an otherwise relatively uninspiring marble-effect floor and spotlight combo. The free standing shelves that punctuate the middle of the store impress and offer
Sea-green coloured changing rooms
Lots of shirts, lots of knits – these are the volume pieces, interspersed with polos, casual tops, trousers, some jeans and a few drops of premium outerwear. That’s the first three quarters of the store, with Reiss’s intelligent take on smart-casualwear the underwriting. There are about 15 suit options at the back which segue neatly into jackets, jeans and shirts but also offers a centre of gravity at in the store for accessories and footwear to orbit.
Quality fabrics aside, the detailing which has justified Reiss’s premium tickets has been replicated at many cheaper competitors so its price architecture looks a little tough on the wallet now. It jockeys with All Saints at the expensive end of the high street with a fawn leather biker at £350, a plain V-neck at £69, cotton spandex trousers are £79 and the classic trench is £250. However with jeans at £89 and its shawl collar cardy also at £89 it does win some value battles and its entry point is a low £18, for crew-neck T-shirts.