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Looks 6                                    

There are some nautical pieces and some diluted biker references but Reiss remains item- rather than trend led. That means it sticks to its strengths with premium outerwear, clean, tailored separates and vast option of knits. Palette-wise, a family of neutrals and pastels are enlivened with a couple of bright spikes in it (think belts and ties) while more man-focused navy is a dominant influence. A few weeks later the more summery offer looks more convincing and would score higher.

Store  7                                     

Slick, chic and understated the mirrored panel on the walls adds gloss to an otherwise relatively uninspiring marble-effect floor and spotlight combo. The free standing shelves that punctuate the middle of the store impress and offer

Sea-green coloured changing rooms

Mix 6                                        

Lots of shirts, lots of knits – these are the volume pieces, interspersed with polos, casual tops, trousers, some jeans and a few drops of premium outerwear. That’s the first three quarters of the store, with Reiss’s intelligent take on smart-casualwear the underwriting. There are about 15 suit options at the back which segue neatly into jackets, jeans and shirts but also offers a centre of gravity at in the store for accessories and footwear to orbit.

Value  6                                    

Quality fabrics aside, the detailing which has justified Reiss’s premium tickets has been replicated at many cheaper competitors so its price architecture looks a little tough on the wallet now. It jockeys with All Saints at the expensive end of the high street with a fawn leather biker at £350, a plain V-neck at £69, cotton spandex trousers are £79 and the classic trench is £250. However with jeans at £89 and its shawl collar cardy also at £89 it does win some value battles and its entry point is a low £18, for crew-neck T-shirts.


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