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Technology leads the excellent customer service experience, but some prices are a touch high.

Product 7

Reiss is known for top-quality pieces that toe the line between smart and casual, but this season sees a real trend push that will still appeal to core customers. Autumn 11’s key colours sit among safer browns, greys and camels, with bursts of blue and orange. Knitwear stands out, with chunky cable knits and dip-dye, colour-blocked styles. Outerwear is also strong.

Experience 9

A lovely shop with a sleek and modern feel and excellent fixtures and fittings that create a luxurious environment, backed up by iPad-toting shop assistants and numerous large TV screens. Reiss had some of the best staff Drapers encountered – chatty and attentive. They even brought extra items they thought customers might like to the changing room, which was a nice touch.

Value 6

The quality of the fabrics and cut that runs throughout the entire collection means Reiss’s price points, although relatively high, are in line with the top end of the market. Knitwear starts at £79 for a striped 100% lambswool jumper and goes up to £145 for a directional contrast-panel chunky cable-knit cardigan. Slim-fit chinos and denim jeans are worth it at £89 each, while £275 for a wool pea coat and £235 for a quilted nylon jacket might be pushing it. The cheapest tailoring option, a 2sb suit, also seems a little dear at £375.

Score 22

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