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Reiss

Slick as ever, the premium high street retailer plays it a little safe for spring 12.

Product
Reiss is one of those retailers that seems slightly impervious to faster fashion trends, choosing instead to forge its own path. This is a tactic Reiss has been employing for a while now so although there isn’t anything inherently wrong with the spring 12 collection, it isn’t exactly ripping trees up either. Suits are strong and trend-led enough while the chinos, chino shorts, patterned top and flecked jumper boxes are all neatly ticked. Premium and smart.
7/10

Value
Reiss’s use of good quality fabrics can in part explain the sometimes lofty prices, so a basic polo at £45 sits comfortably above standard high street prices. Suits from £375 to £495 definitely look and feel the part but will be beyond most pockets when you consider what you can get elsewhere for half the price. Some pricing anomalies pop up - when a 1971 Reiss jumper nears the price of a mainline example it defeats the object of a diffusion range.
7/10

Experience
Another premium experience and very on-brand. The wooden floors, glass and brushed steel all smack of quality while the staff were helpful and unpushy, not pressing when Drapers decided not to buy. In a unisex store the areas are well marked out, the sizing relatively clear and deep and the in-store magazine a nice touch, all adding to the upmarket vibe. One gripe - odd visual merchandising of products in entangled outfits makes browsing tricky in some instances.
8/10

View the full report here

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