Slick as ever, the premium high street retailer plays it a little safe for spring 12.
Reiss is one of those retailers that seems slightly impervious to faster fashion trends, choosing instead to forge its own path. This is a tactic Reiss has been employing for a while now so although there isn’t anything inherently wrong with the spring 12 collection, it isn’t exactly ripping trees up either. Suits are strong and trend-led enough while the chinos, chino shorts, patterned top and flecked jumper boxes are all neatly ticked. Premium and smart.
Reiss’s use of good quality fabrics can in part explain the sometimes lofty prices, so a basic polo at £45 sits comfortably above standard high street prices. Suits from £375 to £495 definitely look and feel the part but will be beyond most pockets when you consider what you can get elsewhere for half the price. Some pricing anomalies pop up - when a 1971 Reiss jumper nears the price of a mainline example it defeats the object of a diffusion range.
Another premium experience and very on-brand. The wooden floors, glass and brushed steel all smack of quality while the staff were helpful and unpushy, not pressing when Drapers decided not to buy. In a unisex store the areas are well marked out, the sizing relatively clear and deep and the in-store magazine a nice touch, all adding to the upmarket vibe. One gripe - odd visual merchandising of products in entangled outfits makes browsing tricky in some instances.