Seldom puts a foot wrong on the product front and the offer this season is no exception.
River Island interprets the trends with just the right direction for its core customer, while competitor Topman takes things a touch too far. Crinkled shirts and chambray denim shirts look like strong sellers and chinos come in various (in fact, five) guises, depending on how adventurous you’re feeling. There is also the strongest and most complete jersey range, inspired by boy band The Wanted - not to everyone’s taste but spot on for this shopper.
Not a huge offer but much bigger than many regional River Island menswear departments. The emphasis is on shorts through merchandising and it is slightly confusing to see a different style of chino at every turn. Having said that, displays are immaculate and clever propping makes for slick presentation. Staff were around and offered help.
Prices are generally good, given the fashion content.
A ladder-knit jumper comes in at £39.99 and a flouro holiday vest £6.99. A black-trimmed lapel jacket is priced a bit above rivals at £95. Grey linen trousers are £29.99 - none were seen elsewhere. Mod-type tiny-collared checked shirts are £29.99 and a five-pocket chino is £49.99.