Embracing over-the-knee boots but not much else on the fashion front
Interestingly, Russell & Bromley has backed two key fashion looks this season and built the rest of the offer on classics like ballet flats and more basic boots. Over-the-knee boots are some of the best styling-wise and cowgirl/biker boots are also here. Men get desert boots in an array of colours and a fur-lined ankle boot plus an engineered boot option, though this is done in a very Russell & Bromley way rather than embracing the real rugged looks at the lower and younger end of the high street.
As always the windows are used to full effect to display standout styles and key colour story messages, which helps to pull product together in store. Show cards displaying products featured in Vogue and GQ strengthen credentials. The storefit is a typical Russell & Bromley style with wall-to-wall carpeting and poor lighting - it shouldn’t work yet it doesn’t seem to put off loyal shoppers. No staff approach Drapers during our visit, which is a rarity in this store.
Russell & Bromley is pushing over-the-knee styles at £495, the same price point as nearby LK Bennett. They are slightly more fashion credible though, but at that price point
we’d question whether shoppers would spend a little more for a genuine designer option. Black suede evening pumps with gold rope detailing on the vamp are £155, also a touch on the pricey side. Men’s desert boots are £135, which is probably justifiable for their uniqueness.