Top-quality on-trend product, well merchandised, at prices that generally reflect the upmarket offer
The product is well merchandised with the staple Russell & Bromley product that is on trend at the front of the store, including the patent Chelsea boot, tassel loafer and brogue. Patent leather courts, driving shoes and ballet pumps are key styles but with an obvious quality difference to the other stores Drapers visited, which is acknowledged in the pricing structure. The men’s offer doesn’t disappoint with slim and chunky brogue versions and brogue boots, and Goodyear-welted styles at the top end.
There was no initial welcome, which Drapers would normally expect in a store at this level, although Drapers was approached after a while of browsing. The store itself is an awkward L-shape but is merchandised as well as possible, and is very light with plenty of seating. Drapers was offered an alternative as the size wasn’t available and the men’s assistant seemed well trained on footwear terms, such as Goodyear welted, and was able to direct Drapers to suitable styles.
In women’s, a full leather-lined and soled Chelsea boot is £145, which is good value for the customer who has an eye for top quality and style. Leather ballerina shoes are £89.50 and a flat leather brogue £155. Most product stays within the £200 mark, which Drapers expects from this store. Men’s brogue options start at £155 and go up to £235 for a Goodyear-welted style. However, a brogue boot at £185 seems a little overpriced compared with an alternative at Jones Bootmaker for £160.