A basics-led offer which has 20 styles of half sleeved shirts (for reference think button-down collars, linens, woven stripes and checks) alongside collegiate inspired polo shirts with embroidered pocket details, knee-length cargo shorts, linen wide legs and chinos, and a Denim For Life branded area which counts boot fits and straight legs among its numbers.
There is a fairly equal representation of styles between categories. Like Sainsbury’s womenswear, its men’s offer is weighted towards holiday classics from Hawaiian print boardies to twin-layer T-shirts. The Westminster tailoring sub-brand has six styles with a significant denim section.
A focused menswear collection is given barely three aisles at the rear of the store behind womenswear. Still, this Dalziel & Pow designed hypermarket-proportioned supermarket remains among the easiest to shop, most clearly sectioned concepts in the UK. Aisles are wide, product is displayed neatly with a strong commitment to sizes and staff are helpful and on-hand.
Prices may not be pitched at the bargain-bucket like some of its value peers, but that’s not necessarily where Sainsbury’s pitches itself anyway. The menswear may be a way off Next and M&S in terms of product design but it shows Blue Harbour aspirations.