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Schuh

Attention to detail from the welcoming staff and plenty of seating, but some prices are too high.

Product 8

The front of the store showcases a strong trend direction, as young fashion bankers such as Dr Martens and Vans are highlighted in variations on the standard styles, for example in florals and bright patent colours. Own-brand product is further back in the store, including some nice updates on the brogue with contrast materials and a T-bar block-heel court. The men’s range covers many styles, from sneakers to formal shoes, although Drapers was unable to locate any own-brand product.

Experience 9

Drapers was approached quickly within the store and a member of staff was on the door welcoming customers. The window display is merchandised by brand and includes own-brand product, and there are two TV screens running branded advertisements to spark interest from passers-by. There is plenty of seating in this store, and when Drapers tried something on it was made aware of the one-year refund policy that Schuh operates.

Value 6

A basic ballet pump starts at just £20, with a flat brogue leather-lined boot a respectable £75.

But a trend-led leopard-print slipper style is £50, which may be a bit dear when Topshop has alternatives for £20. While the brand mix and offer is strong, and Schuh has its own trend-led product in a good place in terms of design, the price lets down some of the styles.

Score 23

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