Attention to detail from the welcoming staff and plenty of seating, but some prices are too high.
The front of the store showcases a strong trend direction, as young fashion bankers such as Dr Martens and Vans are highlighted in variations on the standard styles, for example in florals and bright patent colours. Own-brand product is further back in the store, including some nice updates on the brogue with contrast materials and a T-bar block-heel court. The men’s range covers many styles, from sneakers to formal shoes, although Drapers was unable to locate any own-brand product.
Drapers was approached quickly within the store and a member of staff was on the door welcoming customers. The window display is merchandised by brand and includes own-brand product, and there are two TV screens running branded advertisements to spark interest from passers-by. There is plenty of seating in this store, and when Drapers tried something on it was made aware of the one-year refund policy that Schuh operates.
A basic ballet pump starts at just £20, with a flat brogue leather-lined boot a respectable £75.
But a trend-led leopard-print slipper style is £50, which may be a bit dear when Topshop has alternatives for £20. While the brand mix and offer is strong, and Schuh has its own trend-led product in a good place in terms of design, the price lets down some of the styles.