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Good interpretations of women’s trends but the lack of staff and an untidy men’s area disappoint.

This store is packed with product, with every style, colour and pattern you could imagine in an effort to appeal to one of the widest customer bases seen during this Hit or Miss. For both men and women, there are sporty trainers, hundreds of colour choices for young fashion bankers like Converse and Vans, performance skate shoes, through to formal brogues and occasionwear heels - there are even wellies ready for the upcoming summer festival season. However,this scattergun approach means there are more misses than hits compared with the likes of rival Office, at least in terms of trend coverage.

A woman’s basic strappy espadrille wedge from Schuh’s own brand comes in at £38, beating Office’s similar own brand style which is £45. However, the Office version beats Schuh’s on design detail and feels better made. Elsewhere, the popular Vans Authentic plimsolls and Toms are pretty much the same as in competitors such as Office.

Like the windows, the inside of the store is packed full of product, with every possible area stacked with shoes (this even means accessories are stored behind the till). This approach means the store feels cramped and could really do with more seating areas. Even though the store was busy, staff were helpful when Drapers approached them. An extra point is given for the speed of the service and for the special ‘Juniors’ section, where big brands are provided in special smaller sizes.

View the full report here

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