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Shopwatch: First Look at Joules in Edinburgh

Yesterday afternoon, Drapers editors took a quick trip to Edinburgh to attend the opening party for Joules’ largest store ever. Here’s a first look.

Located at 85 George Street, the new Edinburgh store is 3,375 sq ft and replaces the brand’s exisiting store, which was based on the same street. The store houses its womenswear, menswear, childrenswear and homeware collections, and is the eighth that Joules has opened in the past six months. 


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