Footwear brand Robert Clergerie’s revamped store has a chic, unfussy look in keeping with its Paris origins.
The vision of artistic director Roland Mouret, French footwear brand Robert Clergerie’s new-look store is an oasis of Parisian chic in London. Reopened on April 4, the 3,470 sq ft Wigmore Street boutique follows refurbishments in Hong Kong, Beijing and Seoul.
The manufacturing arm of the business dates back to 1895, when Frenchman Joseph Fenestrier acquired a shoe factory in Romans, southeast France. Robert Clergerie took over the company in 1978, and the common thread across its current 22 stores is minimalism, reflecting the architectural, androgynous style of its handmade leather shoes.
While unwilling to reveal the amount spent, the company describes the refit as a “substantial investment”. Italian design firm Vudafieri Saverino Partners was tasked with making Mouret’s concept a reality.
Originally opened in 2000, the store is sandwiched between a Lebanese canteen and Costa Coffee, near boutique shopping destination St Christopher’s Place. The shopper can see into the store through a single pane of glass, which curves round to a door at the left.
The women’s spring 15 collection occupies two thirds of the window, displayed on galvanised podiums from Italian furniture designer Ico Parisi. Silver brogues (£340) sit alongside block wedge slingbacks (£358) and a white leather tote bag (£410).
The women’s offer is separated from the men’s by a 6ft cactus. To the right a slender podium shows men’s boots (£600) and leather sliders (£320), both also classed as ‘communal’ styles in sizes three to 10.
Once inside, the impeccably dressed French sales assistant and black and white tiled floor evoke a Paris salon. The marble floor contrasts with a plush dove grey rug used to denote the seating area, which offers twin velvet ottomans and a petrol blue and grey sofa.
The store presents a concise range of product. Positioned to the left of the carpeted area is a metal podium displaying unisex trainers (£340) and women’s black leather platforms (£410).
The left wall is lined with galvanised shelving, mounted to a soft, grey fabric, which is scored with geometric grooves. This shaping mirrors the grey lighting panel, which is lowered from the ceiling.
The shelving traces the left wall and curves to the right corner. Here the women’s collection is grouped by colour. Standing out against the metallic shelf is a black platform wedge with a white and aqua sole (£295) and a bright blue clutch (£265).
Shoes on the bottom tier of this unit sit under the ‘Robert Clergerie Homme’ sign, although all but two of the eight styles are available in women’s sizes too.
On the right the fabric meets a full-length mirror and the design changes. The remaining wall is painted petrol blue with a walnut wood shelf. Here women’s leather mules (£355) and fish skin-effect printed sandals (£385) are displayed next to masculine boots (£530), illustrating the androgynous aesthetic.
Robert Clergerie’s refurbished Rue du Faubourg Saint-Honoré flagship in Paris reopens in July, but for a taste of Parisian style London shoppers need only step into Wigmore Street.