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Shopwatch roundup: Denham, Charlotte Olympia and more

A glimpse of the latest store openings from significant luxury and jeanswear names.

Denham

Denham, 143 Briggate, Leeds

Denham

The Dutch denim brand opened its second UK store on July 2. The 1,600 sq ft shop stands directly in front of Trinity Leeds shopping centre and on the same street as Harvey Nichols.
Created by Denham’s in-house design team, the interior is an extension of the retail concept already rolled out in London, Amsterdam, Berlin, Sydney and Japan between 2008 and 2014. White walls provide a blank canvas for the vintage furniture and fixtures, lightboxes and Denham’s signature shears brackets.

The store stocks the full collection across two floors, with men’s jeans on the ground floor retailing at between £110 and £550 and women’s on the lower ground at £110 to £450. Complementing this is a selection of third-party footwear and accessories brands such as Japanese label The Superior Labor, Ikku leather goods, Amsterdam bag brand Bagism, Nike Tier Zero and The Last Conspiracy footwear.

Customers are offered free coffee in store and can take advantage of Denham’s Private Wardrobe service, which lets people browse and try on clothing in a separate personal shopping room.

Denham, which has 35 UK stockists, has another shop in London’s Shoreditch.

Charlotte Olympia

Charlotte Olympia, 114 Draycott Avenue, London

Charlotte Olympia

Evoking old-school Hollywood glamour, luxury footwear and accessories brand Charlotte Olympia opened its second UK store in Brompton Cross on June 25. The in-house-designed 1,600 sq ft single-floor store features the brand’s signature blush furnishings and bright pink mid-century seating set against a background of brass panelling, a mirrored wall and a herringbone wooden floor.

It stocks the full women’s footwear and accessories collection, as well as an exclusive three-piece range inspired by London, comprising a pair of high heels illustrated with Beefeaters, a red double-decker bus pouch and a black cab clutch.

The merchandise is divided by collection, including Encore (core), Incy (kids) and Runaway Bride. A separate room showcases the recently launched collection of leather handbags and small leather goods. Within the main footwear collection Encore, retail prices range from £365 for a pair of Kitty flats to £965 for Spider Dolly heels. Prices for small leather goods range from £125 for a card holder to £595 for a hyena-print pony-skin shoulder purse.

Charlotte Olympia has 10 stores in the UK, US, Middle East and Asia, sells online through Charlotteolympia.com and has 225 wholesale accounts worldwide, including Net-a-Porter and Matchesfashion.com.

Kenzo

Kenzo, 31 Bruton Street, London

Kenzo

The French luxury brand has revamped its only UK store. The 3,300 sq ft unit closed last year for a redesign, led by creative directors Carol Lim and Humberto Leon. It reopened on July 7, housing men’s and women’s ready-to-wear collections, accessories, leather goods and footwear. Womenswear is on the ground floor, menswear is in the basement and there are accessory walls on both. Customers will also notice that the colour of the flooring, seating and changing rooms differs for men’s and women’s wear. 

The first thing shoppers see on entering is a sculpture of fish and chips, a nod to the branch’s British surroundings. From now on, each new Kenzo store - it has 82 worldwide - will feature a display or artwork inspired by that country. The use of concrete and cement is softened by marble-effect carpeting, which breaks up the space and adds a touch of brightness, as do the leather and fur sofas. Hanging structures and accessories shelves are in dark blue or natural tones, which contrast with the white or mirrored walls.

Retail prices for womenswear range from £85 for a T-shirt to £3,140 for an embroidered top, while menswear ranges from £75 for a T-shirt to £2,125 for a coloured shearing jacket. Accessories range from £15 for socks to £855 for a printed keepall bag, while footwear ranges from £175 for tiger espadrilles to £430 for a pair of sandals.

Kenzo has more than 950 wholesale stockists worldwide, including Selfridges, Liberty, Harvey Nichols and Harrods in the UK. It also has an outlet in Bicester Village, Oxfordshire.

Replay

Replay, 11-12 Carnaby Street, London

Replay

Italian denim brand Replay relocated from 44-45 Carnaby Street to a larger store on July 3, adding almost 900 sq ft of space. The new 2,500 sq ft two-storey shop stocks the full Replay men’s, women’s and kids’ jeans and casualwear collections. It also includes sub-brands We Are Replay, a collection of more premium jeans featuring hand-crafted detail, and Replay One Off, a capsule collection that is more experimental, combining classic and modern fabrics. Mosaic tiling on the ground floor complements the acid-treated brass finish on the staircase.

The overall fit, designed in-house, draws inspiration from Replay’s The Stage retail concept, which was first rolled out to the Milan flagship last year. The concept emulates the changing nature of a stage by moving away from having fixed structures in store. The windows are floor-to-ceiling.

Replay has two stores in London and one in Glasgow, plus eight concessions and two outlets. It has 160 wholesale accounts in the UK and Ireland, including Selfridges, Harvey Nichols and independents such as Accent in Leeds and Diffusion, which has four branches in the West Midlands.

Retail prices for both men’s and women’s jeans range from £90 to £265. Womenswear ranges from £35 for a tank top to £880 for a leather jacket, while menswear ranges from £25 for a T-shirt to £760 for a leather jacket.

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