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Soletrader, Broadmead, Bristol

Men’s footwear can be sold in a sexy environment but it isn’t here. A highly disappointing, basic offer

Product 5
A relentless sea of white, blue, black and brown footwear alongside an overwhelming offer of Converse trainers meets the customer upon entering the store. The formal men’s footwear buy is eclectic, with Paul Smith styles with long, pointed lasts looking dated, which is a shame given the calibre of styles the brand has on offer for spring 11. H by Hudson lace-ups with punctured leather detail are much better.
Other brands on offer include Timberland, CAT, Adidas and K-Swiss.

Experience 5
This store is clean and tidy but the sales staff should focus more on customer service and less on the cleaning. Drapers was greeted with a warm smile but staff continued to clean rather than serve. A proactive sales approach is necessary at Soletrader, especially when the sales assistants are being asked to sell such a challenging selection of product. Merchandising units look tired.

Value 6
The price architecture is right in this store with a good, better, best structure used. Adidas trainers are £59.99 in white with green stripes,
Fred Perry black and navy pumps are £39.99, while men’s formal H by Hudson lace-ups come in at £79.99. The Paul Smith shoes seem overpriced at £144.99, as they are the same price as the classic Timberland boot.

Score 16

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