A decent product offer let down by the massive and confusing promotional stance
Suits You’s problems are well documented and have built up over a number of years. Its new stores look great and own label and bought-in brands are clearly defined and differentiated. However, this is not the case on Oxford Street. Some of the brands are obviously strong though - Ben Sherman, licensed by Suits You parent Baird Group, looks good with its close-fitting mod cut and the range made from Cerruti cloth adds a certain upmarket appeal to the offer.
The store is promoting to the max. Every suit, it seems, is reduced in price and, where possible, is on the ground floor - the basement is sparser. Its long-serving staff have a knowledge and perspective that should benefit any suit buyer and so it was with the two men who served Drapers, even if there was a degree of hyperbole in their sales patter. Unfortunately, they didn’t have the correct size in the cloth Drapers liked.
There is obvious good value here but you have to look hard because of the discounting strategy and the red tickets plastered all over the garments on the shopfloor. Shops that haven’t been refurbished also let down the shopper experience. Ben Sherman suits are reduced to £149 from £249; the Cerruti cloth suits are £199, down from £399. Shirts, all made up of own labels Pierre Cardin and Racing Green, were at the £12 mark.