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SUITS YOU

Looks 6                                                

A palette of safe-play grey and black forms the commercial anchor, with plains and pinstripes the core. A natural linen jacket offers an alternative as does a warm tobacco brown 2sb from Cerruti 1881. Most suits are 2sb with notched lapels though a few peaked lapels do surface and there are three button options in the mix. There are a few checks including the Prince of Wales from Racing Green.

Store 6                                                  

The interior is clean, clear and colourful too, with a hero graphic above the till. At the back of the store a few steps lead to the hire-wear section. Though a small store by Westfield standards, the space is well used and a central shelving unit faces the till, with an attractive gift purchase section.

Mix 6                                                    

Obviously it is all about tailoring and the mix really comes from the sweep of prices. At the front of the store are the low-to-mid range prices with Tom English and Racing Green, segueing up through Ben Sherman and Cerruti 1881, with Charlie Allen at the back. Two tables and six shelves of shirts are at the front of the store and a small rail of casual knits offers a dose of colour but not enough to justify the huge Casualwear sign in the window – which, reassuringly was removed later in the day. The back of the store is devoted to hire-wear with a table too filled with M2M details.

Value  7                                                

There is a value-led offer here with suits starting at £79 for a black pinstripe and with shirts starting at £12. There is a wide sweep of prices including £299 for a blue Charlie Allen 2sb suit, £199 for a Ben Sherman suit.

SCORE 25

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